About Olena Shabunina, Founder of Strategema
Marketing and business strategist with more than 16 years of experience in different fields from CMO in media outlets to CEO of AI SaaS companies
Certified Business Trainer and seasonable Executive Mentor since 2017 which ensures that I apply tailored and ecological approach to change management in your organization based on Transactional Analysis principles
Certified Service Designer and Project Manager, that helps to create a data-driven approach to building transparent and well-controlled processes in the company
AI Enthusiast, trend analyst.
If your company has these challenges:
Lack of Clear Vision and Direction
There is no growth strategy and long-term plans for achieving goals​; the team does not perform KPI
Ineffective Decision-Making
Decisions are slow or reactive, leading to missed opportunities and inefficient use of resources
Difficulty in Scaling Operations
Challenges in expanding operations efficiently, leading to increased costs, and logistical issues
Insufficient Competitive Positioning
Struggling to differentiate from competitors, leading to limited market share
Periodic Cash Flow
Gap
Irregular cash flow that creates short-term financial shortages, hindering operations and growth opportunities
Inability to Adapt to Market Shifts
Struggling to respond quickly to changes in the market, resulting in missed opportunities
This could be a solution:
Three pillars of reaching profitability and ensuring scalable growth:
Clear
Business Strategy
- setting financial and non-financial business goals
- creating a tactical plan to achieve these goals
- search for additional distribution channels, opportunities for partnerships
- creation of a financial and management accounting model
- creation of an OKR system and control system
Change of Process and Organizational Structure
- creating a new organizational structure or optimizing the current one
- creating a competency map and hiring plans
- identifying hidden and open conflicts and resolving them
- writing job descriptions and areas of responsibility
- defining the necessary tools and their implementation
Consistent marketing strategy
- product line analysis
- competitive analysis
- creation of a unique selling proposition
- creation and implementation of a marketing plan
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Services we offer:
Strategic
Sessions
Facilitation of team or executive strategic sessions. Create tactical plans and OKR system.
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Leadership
mentoring
Mentoring a team of leaders on strategic thinking, conflict management, innovative thinking, effective management, delegation
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Audit of current processes
Identification of bottle necks, hidden conflicts, and inefficient use of resources. Create an organizational structure and hiring plans.
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Marketing strategy creation
Creation of a marketing strategy, unique selling proposition, marketing materials, and marketing plans. Support of marketing activities, if necessary, creation of visual materials
Financial planning and control
Assessment of the company's cost and revenue structure. Creation of a management accounting and control system. Development of operational or investment financial plans.
Marketing and industry research
Conducting market research, surveys, focus groups, and interviews with customers. Search for grant opportunities. Search for partnership opportunities.